By design, Brave Search Ads are:
- Anonymous
- Clearly marked
- Consistent with Brave’s commitment to ethical and transparent advertising practices
When you see or click on a search ad, Brave does not report any personal data or user identifiers to the advertiser. We will report to advertisers anonymous data about all of the ad clicks that led to a purchase, but this report is created without collecting any personal information about you or your purchase. Learn more about how we anonymously measure ad performance and about your choices.
Brave users who have opted into Brave Rewards and connected a wallet will not see Search Ads by default, since these new ad units are not eligible for BAT earnings.
Don’t want to see ads at all? Brave also offers a Premium search experience. Premium users can enjoy a completely ad-free Search experience. They’ll also be directly supporting Brave’s mission for Web privacy and independence.